139 DB wk4 ED Essay Example | Topics and Well Written Essays - 250 words

139 DB wk4 ED - Essay Example The camaraderie, team work and interdependence amongst employees ensure that the performances reflect varied cultures and are nothing short of spectacular (Berson). Cirque du Soleil’s mission is to ‘provoke the senses and to evoke the emotions of people around the world’ (Cirque du Soleil). The employees put in their best and strive to develop new acts and performances to entertain customers from different regions. This unrelenting commitment to innovation has been instrumental in Cirque du Soleil’s success. It is important for Cirque du Soleil to be a good corporate citizen to attain international goodwill and build a loyal set of customers. Ethnocentrism plays a pivotal role in enabling the company discharge its corporate social responsibility. The management of Cirque du Soleil believes that the world can be made a better place. The company strives to build win-win situation with all stakeholders including employees, customers and neighbors. It draws inspiration from its own artistic and cultural diversity (Cirque du Soleil). Cirque du Soleil respects the law of the land and treats each culture with respect and